--- title: "Ep. #56 - Creating A Sales Strategy for Growth - MireGroup CPAs" description: Marcus Mire, CPA is joined by Reese Theriot CEO/Founder of Fulcrum Sales and Marketing to share what business owners can be doing to increase revenue. image: https://www.mire.group/hubfs/MakeItCountCover%20%28002%29.png --- [Skip to the main content.](https://www.mire.group/blog/ep-56-creating-a-sales-strategy-for-growth#main-content) [![Mire Group CPAs](https://www.mire.group/hs-fs/hubfs/Logos/MireGroup%20CPAs%20White%20Logo.png?width=1003&height=497&name=MireGroup%20CPAs%20White%20Logo.png "Mire Group CPAs")](https://www.mire.group) [![Mire Group CPAs](https://www.mire.group/hs-fs/hubfs/Logos/1.png?width=1021&height=488&name=1.png "Mire Group CPAs")](https://www.mire.group) - [About Us](https://www.mire.group/about) - [Plans](https://www.mire.group/accounting-and-tax-plans) - [Articles](https://www.mire.group/blog) - [Newsletter](https://www.mire.group/newsletter-signup) Search *Search* [Work With Us](https://www.mire.group/work-with-us) Toggle Menu Search *Search* Toggle Menu [Work With Us](https://www.mire.group/work-with-us) - [About Us](https://www.mire.group/about) - [Plans](https://www.mire.group/accounting-and-tax-plans) - [Articles](https://www.mire.group/blog) - [Newsletter](https://www.mire.group/newsletter-signup) [*Facebook*](https://www.facebook.com/miregroupcpa) [*Instagram*](https://www.instagram.com/miregroup_cpas/) [*LinkedIn*](https://www.linkedin.com/company/miregroupcpas/) [*Youtube*](https://www.youtube.com/channel/UC_4dTVwJh9xStWdKY1bPn5Q) # Ep. #56 – Creating A Sales Strategy for Growth [![Picture of Tyler Woerner](https://www.mire.group/hs-fs/hubfs/Logos/2.png?width=30&name=2.png) Tyler Woerner](https://www.mire.group/blog/author/tyler-woerner) : Jun 13, 2022, 10:30:41 AM [Podcast](https://www.mire.group/blog/tag/podcast) ![Podcast logo: Make it count in business and life.](https://www.mire.group/hubfs/MakeItCountCover%20%28002%29.png)   Powered by [RedCircle](https://redcircle.com?utm_source=rc_embedded_player&utm_medium=web&utm_campaign=embedded_v1) In this Episode Marcus Mire, CPA is joined by Reese Theriot CEO/Founder of Fulcrum Sales and Marketing to share what business owners can be doing to increase revenue. Reese shares his experience in sales and marketing and challenges business owners to no longer rest on referrals but instead create channels that bring consistent business. You can find out more information about Fulcrum Sales and Marketing at their website. [Fulcrum Sales and Marketing](https://fulcrumsales.marketing) - [Tweet](https://twitter.com/share) [![small business use AI](https://www.mire.group/hubfs/MireGroup-Hero-Small-Business-AI.png)](https://www.mire.group/blog/how-can-a-small-business-use-ai) 3 min read #### [How Can a Small Business Use AI?](https://www.mire.group/blog/how-can-a-small-business-use-ai) ![Picture of Mire Group Marketing](https://www.mire.group/hs-fs/hubfs/MireIconOnly.png?width=30&name=MireIconOnly.png) [Mire Group Marketing](https://www.mire.group/blog/author/mire-group-marketing): Oct 8, 2026, 12:08:35 PM Most small businesses start by using AI like a search engine: research, emails, quick summaries. The bigger payoff comes when you give AI a... [Read More](https://www.mire.group/blog/how-can-a-small-business-use-ai) [![cost segregation](https://www.mire.group/hubfs/MireGroup-Hero-Cost-Seg-Short-Term-Rental.png)](https://www.mire.group/blog/is-a-cost-segregation-study-worth-it-on-a-short-term-rental) 4 min read #### [Is a Cost Segregation Study Worth It on a Short-Term Rental?](https://www.mire.group/blog/is-a-cost-segregation-study-worth-it-on-a-short-term-rental) ![Picture of Mire Group Marketing](https://www.mire.group/hs-fs/hubfs/MireIconOnly.png?width=30&name=MireIconOnly.png) [Mire Group Marketing](https://www.mire.group/blog/author/mire-group-marketing): Oct 8, 2026, 12:06:09 PM It can be. But only when two things are true. Your rental has to average stays of seven days or less, and you have to be able to prove you materially... [Read More](https://www.mire.group/blog/is-a-cost-segregation-study-worth-it-on-a-short-term-rental) [![surprise tax bill](https://www.mire.group/hubfs/MireGroup-Hero-Avoid-Surprise-Tax-Bill.png)](https://www.mire.group/blog/how-do-you-avoid-a-surprise-tax-bill) 3 min read #### [How Do You Avoid a Surprise Tax Bill?](https://www.mire.group/blog/how-do-you-avoid-a-surprise-tax-bill) ![Picture of Mire Group Marketing](https://www.mire.group/hs-fs/hubfs/MireIconOnly.png?width=30&name=MireIconOnly.png) [Mire Group Marketing](https://www.mire.group/blog/author/mire-group-marketing): Oct 8, 2026, 12:03:11 PM You avoid a surprise tax bill by working with a CPA throughout the year, or at the very least a couple of times a year, so you know what you'll owe... [Read More](https://www.mire.group/blog/how-do-you-avoid-a-surprise-tax-bill) [![MireGroup CPAs](https://www.mire.group/hs-fs/hubfs/Logos/1-1.png?width=300&height=76&name=1-1.png)](https://www.mire.group) We are a professional, experienced team ready to handle all your accounting and tax needs. ###### Resources - [Podcast](https://www.mire.group/make-it-count-podcast/) - [YouTube](https://www.youtube.com/@miregroupcpas5118/featured) - [Blog](https://www.mire.group/blog) ###### Contact Us 1003 S. 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